For the past two decades, at various organizations, I’ve been responsible for shaping the creative strategy, tone and content for some of the most visible (and a few not-so visible) brands in the world, across various media. As a hands-on copywriting and art directing Creative Director, I’ve developed award-winning work for brands such as 2K Games, 2K Sports, MTV, Nivea, Sony, W Hotels, Korg, Marshall, Tim Horton’s, Traveler’s, and more.

featured work

sunrise telecom

I worked directly with film director Marcel Langenegger to adapt a concept originally conceived by TBWA/Zurich for a Sunrise Telecom spot starring tennis great Roger Federer. Among the many script adaptations was my addition of an unruly parrot that becomes Federer’s humorous foil. The campaign became a major hit in Switzerland (Federer’s home country) with the Parrot eventually finding further fame with its own Twitter account.

sunrise telecom

rock band

Having helped to successfully pitch MTV Games’ Rock Band account away from the incumbent agency, I performed three ad agency roles simultaneously, acting as Creative Director, Senior Art Director and Senior Copywriter on the account. The game and advertising campaign were so popular, Rock Band achieved sales of over a billion dollars within a year of launch, eventually topping out at more than $1.2 billion.

rock band

rock band 2

With Rock Band fast becoming a major hit for MTV Games and Harmonix, this critical “what will they do for an encore?” campaign launch for Rock Band 2 was instrumental (pun intended) in establishing the Rock Band series as a genuine pop cultural phenomena.

rock band 2

the beatles: rock band

With bona fide campaign hits for both Rock Band 1 and the mega-launch of Rock Band 2 in the books, I was ecstatic to move on to the launch of The Beatles: Rock Band, working hand-in-hand with MTV Games and Apple Corps (The Beatles own multimedia corporation). The celebrated broadcast launch commercial gained millions more views on YouTube as it rocketed to a #4 peak position among all YouTube videos for a week.

the beatles: rock band

work samples

biochock 'launch'

bioshock 'reviews'

mlb2k5 'capture'

mlb2k6 'head game's

hero clean 'campaign'

civilization v 'civanon sequel'

doritos 'nice bag'

fres

toy rush 'launch trailer'

uberchuck albrecht

Historical Client List

awards

Mi6 Best in Category
2K Games

Ad Age Award
Car and Driver

promaxBDA Gold
Suffolk's Bravest

Boli Best In Category
Galluccio Estate Vineyards

IMA Outstanding Achievement
Nivea for Men

W3 Gold
Nivea for Men

Telly Award
Suffolk's Bravest & Royal

Communicator Award of Distinction
Suffolk's Bravest

WMA Award
Nivea for Men

IAC Award
Suffolk's Bravest